Why Betty Bars Are Better: Founder Olivia Explains
When we created Betty Bars, we weren’t trying to make just another protein bar, we were trying to solve a problem.
For years, we searched for a snack that felt aligned with how women actually live. Something high in protein but not loaded with artificial ingredients. Something nourishing but still indulgent. Something we’d feel good eating daily - whether between meetings, after Pilates, during pregnancy, or on a long afternoon that needed steady energy. And we couldn’t find it, so we made it.
We Wanted Better Ingredients - Not More Noise
Walk down any snack aisle and you’ll see bold claims, muscle-focused branding, and ingredient lists that feel more like chemistry experiments - that wasn’t us!
We believe women deserve a high quality, nourishing plant-based protein bar designed for women. Something she feels happy about eating in between meetings, after a workout, during pregnancy, and knows she can share it with her children when they ask for a bite.
That’s why every Betty Bar is:
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High in plant-based protein (33%) to support muscle recovery and satiety
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Low in sugar (<5g) (because energy shouldn’t come with a crash)
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Rich in fibre to support digestion (33% RDI)
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Formulated with 500 million CFU probiotics for gut health
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With 25% of your daily zinc needs to support immunity, hormones, skin and overall wellbeing
No sugar alcohols. No artificial flavours. No unnecessary fillers, just purposeful ingredients that work. Most protein bars on the market were created for athletes, body builders, or are focused on exercise supplementation.
When we designed Betty Bars - we started with women's health needs. Busy mornings. Hormonal shifts. Pregnancy. Postpartum. Workouts. Long workdays. Travel. Blood sugar balance.
That’s why our bars combine protein, fibre, probiotics and zinc in one simple format - a functional snack that supports real life.
Each flavour was created to feel indulgent — while still supporting your body:
That combination supports digestion, immunity and overall wellbeing in one simple snack.
If you’re searching for a low sugar protein bar in New Zealand with probiotics, Betty was created for you.
