What Makes Betty Better?
About
Did you know adults need at least 64 g of protein in their diet every day, regardless of exercise? This number increases in pregnancy and menopause. Our bodies can't make protein on their own so we rely solely on our food sources for the building blocks of our body.
Quality counts – that's why use the best ingredients to meet your nutritional needs – all times of day, days of the year. We focus on overall wellbeing, strength, energy, and nutrition - not just muscles. Each bar contains an excellent source of fiber, a good source of zinc and probiotics to support overall health.
Olivia Scott
Our Founder
As a fitness fanatic and foodie, Olivia saw a gap in the market for a protein bar that was good for you. The existing bars were either full of nasties or spoke to athletes and body builders. She wanted to create a bar that was natural, inclusive – and still hit all those functional macros.
With a clear understanding of the benefits – improved energy, satiety, and recovery – Olivia spent the next three years in research and development to create a product that delivered on all fronts. After rigorous testing and refining, she formulated a protein bar that checked every box for both nutrition and flavour.
The result was Betty, a premium protein bar designed to meet the needs of modern, health-conscious women.
Natural Is Our Promise
Our Ingredients
We believe the future of food lies in using natural ingredients that our bodies can recognise, without compromising functional benefits. We have worked with the best NZ technologists to push the boundaries of what's possible in the category.
Betty Bars are the first of it’s kind to hit all the right macros: without the nasties. High quality ingredients mean no sugar alcohols, vegetable oils, corn syrup, fillers, colours or artificial flavours.
We are natural, plant based, gluten free, low in sugar, ketogenic, gut health and FODMAP diet friendly.
Our Mission
Sustainability
The Betty sustainability mission centers around creating a positive environmental impact while offering nutritious, high-quality products. We want to leave the world in a better way than we leave it – inside and out.
- 100% Recyclable Soft Plastics Wrapper
- 100% Recyclable Inner Packaging Box
- Traceable Box To Tree Packaging
- Repurposed Recyclable Shipping Materials