Olivia holds a business degree, studied clinical nutrition, and is the founder of The Raw Kitchen, a celebrated plant-based café group that operated across four Auckland locations before being sold in 2019.

Seeing a clear gap in the market, Olivia set out to create a protein bar built for women who actually care about what they eat. Existing options were either laden with artificial ingredients or positioned squarely at athletes and bodybuilders. She wanted something different: a bar that was genuinely clean, genuinely delicious, and still delivered on the macros that matter.

Grounded in her nutrition background, Olivia spent three years in research and development, refining formulations until every box was ticked. The result was Betty: a premium protein bar designed for the modern consumer.

We believe the future of food lies in using natural ingredients that our bodies can recognise, without compromising functional benefits. We have worked with the best NZ technologists to push the boundaries of what's possible in the category.

Betty Bars are the first of it’s kind to hit all the right macros: without the nasties. High quality ingredients mean no sugar alcohols, vegetable oils, corn syrup, fillers, colours or artificial flavours.

We are natural, plant based, gluten free, low in sugar, ketogenic, gut health and FODMAP diet friendly.