5 Reasons Why Protein is Your Winter Superpower

The nutrient that fuels energy, satiety, and wellness - especially in colder months.

When the temperature drops, it’s easy to crave comfort. We reach for warm drinks, hearty meals, and often find ourselves slowing down - physically and emotionally. But while rest and nourishment are both essential in winter, so too is one vital nutrient that often gets overlooked: protein.

Protein isn’t just for athletes or gym-goers - but a true winter wellness superpower, especially for women.

1. Protein fuels steady, long-lasting energy

We often think of carbs or caffeine as our go-to energy sources. But protein plays a crucial role in balancing blood sugar, supporting metabolism, and helping you avoid the crashes that can follow a sugary snack or a third cup of coffee.

In winter, when we naturally feel more sluggish, giving your body slow-release energy is key. Protein helps you feel steady, sharp, and sustained — not wired and tired.

2. Protein keeps you fuller for longer

Ever noticed you feel hungrier in winter? Colder weather and shorter days can affect hunger hormones, and emotional comfort eating is more common.

Protein helps by triggering satiety hormones like GLP-1 and PYY - meaning your brain gets the signal that you’re full, faster. This can support you in making more mindful food choices without feeling like you're in a constant snack spiral.

Pairing protein with fibre (like in every Betty Bar) is especially powerful. Fibre slows digestion, and together, they help you feel satisfied for hours - not minutes.

3. Protein supports women’s hormones and immune health

Protein is made up of amino acids - the building blocks of your hormones. If you're menstruating, pregnant, breastfeeding, perimenopausal or menopausal - or simply balancing a busy life, protein plays a major role in hormone regulation, stress response, and immune support.

It also helps maintain lean muscle mass, bone density, and cellular repair — all especially important when you’re not moving as much or getting as much sun in the winter months.

4. Your body needs more, not less, protein in winter

While we may be less active in colder months, our bodies are still working hard. Thermoregulation, fighting off colds, and even shivering increases caloric and protein needs. That means skipping meals or grabbing empty snacks might leave you more drained, not less.

Including a high-protein snack in your day: whether it’s in the morning, post-lunch or as a 3pm pick-me-up, helps your body function at its best, even when your energy dips.

The easiest way to get your winter protein fix?

Betty Bars - Each bar contains up to 16g of plant-based protein, along with fibre and probiotics — all wrapped into a delicious, naturally sweetened bar that fits into any moment of your day.

• Boosts steady energy

• Helps you feel full and satisfied

• Supports hormones, immunity and muscle tone

• Helps prevent mindless snacking

• Keeps your body nourished through colder months

Winter is the perfect time to lean into nourishment and protein is a powerful place to start.

Good. Better. Betty. Shop the full range here.